About

The History of Splash Car Wash

Splash Car Wash was founded in 1981 by Mark Curtis and Chris Fisher with the opening of their first hand wash — Splash, Greenwich. Renamed Splash Car Wash in 1994 to mark a totally innovative concept developed by Curtis and Fisher for washing cars on conveyor by hand in a tunnel, overwhelming response to their new hand wash became the catalyst for phenomenal growth. Today Splash offers multiple services including:

  • Full Service Handwash
  • Full Service Car Wash
  • Express Exterior Car Wash
  • Express Oil Change
  • After Hours Car Wash
  • Five Star Detailing
  • Express Detailing

Today there are 19 Splash Car Wash operations located throughout Connecticut and New York. Bridgeport, Cheshire, Cos Cob, Cromwell, Darien, Fairfield, Greenwich, Hamden, New Haven, Norwalk, Shelton, Southbury, Stamford, West Haven, Wilton, Bedford Hills, Brewster, and White Plains. Splash Car Wash is among the 20th largest car-care companies in the country, and with over 38 years of experience, Splash Car Wash has fast become a leader in the car wash industry. What Curtis and Fisher then supposed to be a simple, turnkey business, morphed into a major operation employing more than 500 people and washing over one million cars per year.  

Much success can be attributed to the dynamic marketing programs Splash Car Wash has deployed over the years for its customers including coupons, gift cards, loyalty programs, cross promotions with local businesses on the Splash Car Wash web site and comprehensive fundraising programs. More recently, effective use of electronic media has placed Splash Car Wash at the forefront of the car care industry as pioneers of social media tools such as Facebook, Instagram and Twitter.

Community Outreach
Even during its rapid expansion, Splash Car Wash has continued to maintain its commitment to the communities it serves. Since its first fundraising event in 1985 with the A.R.C. of Greenwich, Splash Car Wash has raised over one million dollars for many local organizations, charities and associations throughout Connecticut and New York. Splash handles requests from over 400 charitable organizations each year

Timeline

1981

Curtis & Fisher purchase Greenwich Car Wash and call it Tahiti Car Wash

1985

Curtis & Fisher change the name to Car Wash Center of Greenwich.

1994

Curtis & Fisher convert detail bay, rename it Splash Hand Wash, their first hand wash location. Curtis & Fisher keep cloth tunnel and rename it Splash Express, their 1st express location.

1995

The second hand wash location is opened in June in Bedford Hills, NY.

1996

The 3rd hand wash location is opened in Norwalk, CT.

1997

The 2nd express wash is opened in March in Cheshire, CT. The 4th hand wash location is opened in October in Fairfield, CT.

1998

The 5th hand wash location is opened in April in Darien, CT.

1999

Best of Fairfield county: Fairfield Weekly.

2000

The Blue Chip Enterprise Award. US Small Business Administration Award. Best of Fairfield County: Fairfield Weekly. The 3rd express wash location is opened in November Mahopac, NY.

2001

Best of Fairfield county : Fairfield weekly. CT Carwash Association President: Marl Curtis – 1994-2001. The 4th express wash location is opened in March in New Haven, CT. The 6th hand wash location is opened in March in Carmel, NY. The 5th express wash location is opened in December in White Plains, NY.

2002

The 6th express wash location is opened in February in Fairfield, CT. The 7th express wash location is opened in June in Stratford, CT. The 7th hand wash location is opened in September in Wilton, CT. The 8th express wash location is opened in December in Milford, CT.

2003

Professional Carwashing & Detailing; Mark Curtis WashUSA. ICA Industry Leader Award. Best of Fairfield county : Fairfield weekly.

2004

Best of Fairfield County: Fairfield Weekly. Sea Award: Splash. The 8th hand wash location opened in June in Cos Cob, CT and the 9th opened in December in Darien, CT. The 9th express wash opened in November in Bridgeport, CT

2005

Professional Carwashing & Detailing WashUSA. Westchester County Business Hall of Fame/Class of 2005. Best of Fairfield County: Fairfield Weekly. The 10th hand wash location opens in May in Stamford, CT. The 10th express wash location opens in Junes in Hamden, CT.

2006

Splash executive honored: 7 CT Chambers of Commerce. Best of Gold coast: Moffly Media. Best of Fairfield county : Fairfield weekly. Best of New Haven County: New Haven Weekly. Meet Juan Avila: 2006’s Most Valuable Carwasher Professional Carwashing & Detailing. The 10th hand wash location opened in January in Shelton, CT as well as the 11th express wash location. The 2nd quick lube opened in Stratford, CT. The 3rd quick lube opened in Norwalk, CT. The 8th express wash in Milford, closes. At this point Splash operates 9 express washes. The 10th express wash opens in New Haven, CT in September. The 11th hand wash location opened in Stratford, CT. Originally it was an express wash and was recently transfered to a hand wash in April. Splash operates 10 express washes. The 11th express wash opens in West Haven, CT in December.

2007

Best of Westchester 2007. Connecticut Business Hall of Fame/Class of 2007. Best of Gold coast: Moffly Media. Best of Fairfield county : Fairfield weekly. Best of New Haven County: New Haven Weekly. The 12th express wash opens in Brewster, NY in January.

2008

Best of Hudson valley 2008: Best Car Wash homage. Best of Westchester 2008. Best of Gold coast: Moffly Media. Best of Fairfield county : Fairfield weekly. Best of New Haven County: New Haven Weekly

2009

Leadership award ; Greenwich Chamber of Commerce. Best of Fairfield county : Fairfield weekly. Best of New Haven County: New Haven Weekly. Best of Gold coast: Moffly Media. Trendsetter Award : Washtrend Magazine. Included in Top 50 car washes for community : Modern Car Care Magazine. Mentioned “ Best Value” by Wall Street Journal.

2010

Best of Fairfield county : Fairfield weekly. Best of New Haven County: New Haven Weekly. Best of Gold coast: Moffly Media. Watersavers Awards.

2011

30 Year Anniversary. Best of Fairfield county : Fairfield weekly. Best of New Haven County: New Haven Weekly. Best of Gold coast: Moffly Media.

2012

Best of Gold coast: Moffly Media – Best Car Wash.

2013

Best of Gold coast: Moffly Media – Best Car Wash, Mark Curtis served as President of the International Carwash Association.

2014

Best of Gold coast: Moffly Media – Best Car Wash, Mark Curtis served as President of Grace for Vets.

2015

Best of Gold coast: Moffly Media – Best Car Wash, Top Workplace.

2016

Best of Gold coast: Moffly Media – Best Car Wash, Jose Cruz was named Most Valuable Carwasher, Top Workplace, Opened the new Bedford Hill facility.

2017

Best of Gold coast: Moffly Media – Best Car Wash.

2018

Best of Gold coast: Moffly Media – Best Car Wash, Top Workplace, Opened in China, Partnered with Palladin Consumer Retail Partners.

2019

Best of Gold coast: Moffly Media – Best Car Wash, Daniel Petrelle, Jr. was named as the International Carwash Association’s Emerging Leader of 2019.
Added our 19th location in White Plains, NY

CONNECTICUT LOCATIONS

NEW YORK LOCATIONS