The History of Splash Car Washes

Splash Car Wash was founded by Mark Curtis and Chris Fisher with the opening of their first hand wash -- Splash, Greenwich. Both lifelong Greenwich, CT residents Curtis and Fisher cast aside their business suits and ties to immerse themselves in suds and water with the purchase of Greenwich Car Wash in 1981. Eventually renamed Splash Car Wash in 1994, to mark a totally innovative concept developed by Curtis and Fisher for washing cars on conveyor by hand in a tunnel, overwhelming response to their new hand wash became the catalyst for phenomenal growth at Splash.

Similar operations opened at Bedford Hills, NY in 1995 and Norwalk, CT in 1996. More locations soon followed as Splash Car Wash continued its expansion with the acquisition and development of "soft cloth" washes and the latest in washing technology offering exterior-only or full service automated washing.

Today there are 16 Splash Car Wash operations located throughout Fairfield, CT and Upper Westchester, NY counties: Bridgeport, Cheshire, Cos Cob, Darien, Fairfield, Greenwich, Hamden, New Haven, New Haven East, Norwalk, Shelton, Stamford, West Haven, Wilton, Bedford Hills, Brewster, and White Plains. Splash Car Wash is among the 11th largest car-care companies in the country, and with over 27 years of experience, Splash Car Wash has fast become a leader in the car wash industry. What Curtis and Fisher then supposed to be a simple, turnkey business, morphed into a major operation employing more than 500 people and washing over one million cars per year.

Much success can be attributed to the dynamic marketing programs Splash Car Wash has deployed over the years for its customers including coupons, gift cards, loyalty programs, cross promotions with local businesses on the Splash Car Wash web site and comprehensive fundraising programs. More recently, effective use of electronic media has placed Splash Car Wash at the forefront of the car care industry as pioneers of social media tools such as Facebook and Twitter.

Even during its rapid expansion, Splash Car Wash has continued to maintain its commitment to the communities it serves. Since its first fundraising event in 1985 with the A.R.C. of Greenwich, Splash Car Wash has raised over one million dollars for many local organizations, charities and associations throughout Connecticut and New York. Splash handles requests from over 400 charitable organizations each year.

In 1999, Splash Car Wash became the only car care company to have employees win both the "Most Valuable" and "Car Wash Manager of the Year" awards in the same year, and it now has the honor of being the only car wash with two "MVP" awards. Splash Car Wash has won the prestigious Mass Mutual Blue Chip Enterprise Award and has been voted "Best Car Wash" over 20 times by various publications in New York and Connecticut.

Splash Car Wash car care services include: Hand Wash, Express Wash, After Hours Washing, Five Star Detailing and Lube and Oil Change.

  • 1981

    Curtis and Fisher purchase Greenwich Car Wash and call it Tahiti Auto Spa

  • 1985

    Curtis and Fisher change name to Car Wash Center of Greenwich

  • 1994

    Curtis and Fisher convert detail bay, rename it Splash Hand Wash, their 1st hand wash location. Curtis and Fisher keep cloth tunnel and rename it Splash Express, their 1st express location.

  • 1995

    The 2nd hand wash location is opened in June in Bedford Hills, NY

  • 1996

    The 3rd hand wash location is opened in December in Norwalk, CT

  • 1997

    The 2nd express wash location is opened in March in Cheshire, CT. The 4th hand wash location is opened in October in Fairfield, CT.

  • 1998

    The 5th hand wash location is opened in April in Darien, CT.

  • 1999

    Best of Fairfield county : Fairfield weekly. Jose Cora Car Wash Manager of the year – Auto Laundry. Marcel Vargas – Manager of the year- Professional Car Care.

  • 2000

    The Blue Chip Enterprise Award. US Small Business Administration Award. Best of Fairfield county : Fairfield weekly. The 3rd express wash location is opened in November in Mahopac, NY.

  • 2001

    Best of Fairfield county : Fairfield weekly. CT Carwash Association President: Marl Curtis – 1994-2001. The 4th express wash location is opened in March in New Haven, CT. The 6th hand wash location is opened in March in Carmel, NY. The 5th express wash location is opened in December in White Plains, NY.

  • 2002

    The 6th express wash location is opened in February in Fairfield, CT. The 7th express wash location is opened in June in Stratford, CT. The 7th hand wash location is opened in September in Wilton, CT. The 8th express wash location is opened in December in Milford, CT.

  • 2003

    Professional Carwashing & Detailing; Mark Curtis WashUSA. ICA Industry Leader Award. Best of Fairfield county : Fairfield weekly.

  • 2004

    Best of Fairfield county : Fairfield weekly. Sea Award : Splash. The 8th hand wash location is opened in June in Cos Cob, CT. The 9th express wash location is opened in November in Bridgeport, CT. The 9th hand wash location is opened in December in Darien, CT.

  • 2005

    Professional Carwashing & Detailing WashUSA. Westchester County Business Hall of Fame/Class of 2005. Best of Fairfield county : Fairfield weekly. The 10th hand wash location is opened in May in Stamford, CT. The 10 express wash location is opened in June in Hamden, CT. The 1st quick lube is opened in June in Hamden, CT. The 5th hand wash location in Darien CT closes in July. At this point Splash operates 9 hand washes.

  • 2006

    Splash executive honored: 7 CT Chambers of Commerce. Best of Gold coast: Moffly Media. Best of Fairfield county : Fairfield weekly. Best of New Haven County: New Haven Weekly. Meet Juan Avila: 2006’s Most Valuable Carwasher Professional Carwashing & Detailing. The 10th hand wash location opened in January in Shelton, CT as well as the 11th express wash location. The 2nd quick lube opened in Stratford, CT. The 3rd quick lube opened in Norwalk, CT. The 8th express wash in Milford, closes. At this point Splash operates 9 express washes. The 10th express wash opens in New Haven, CT in September. The 11th hand wash location opened in Stratford, CT. Originally it was an express wash and was recently transfered to a hand wash in April. Splash operates 10 express washes. The 11th express wash opens in West Haven, CT in December.

  • 2007

    Best of Westchester 2007. Connecticut Business Hall of Fame/Class of 2007. Best of Gold coast: Moffly Media. Best of Fairfield county : Fairfield weekly. Best of New Haven County: New Haven Weekly. The 12th express wash opens in Brewster, NY in January.

  • 2008

    Best of Hudson valley 2008: Best Car Wash homage. Best of Westchester 2008. Best of Gold coast: Moffly Media. Best of Fairfield county : Fairfield weekly. Best of New Haven County: New Haven Weekly

  • 2009

    Leadership award ; Greenwich Chamber of Commerce. Best of Fairfield county : Fairfield weekly. Best of New Haven County: New Haven Weekly. Best of Gold coast: Moffly Media. Trendsetter Award : Washtrend Magazine. Included in Top 50 car washes for community : Modern Car Care Magazine. Mentioned “ Best Value” by Wall Street Journal.

  • 2010

    Best of Fairfield county : Fairfield weekly. Best of New Haven County: New Haven Weekly. Best of Gold coast: Moffly Media. Watersavers Awards.

  • 2011

    30 Year Anniversary. Best of Fairfield county : Fairfield weekly. Best of New Haven County: New Haven Weekly. Best of Gold coast: Moffly Media.